Automations & Drip Campaigns
In marketing, automation refers to using software to automatically send valuable information to interested leads. This essential tool for capturing and nurturing warm prospects lets busy Realtors® strike while the iron is hot — without having to act manually. A drip campaign is a series of automated emails sent to leads over time. This consistent contact helps Realtors® stay visible, build relationships, and convert interest into closings.
Automation Categories
Buyer Leads
STEP 1: Home Search Email
Instantly connected with buyer leads and show them you are there to support their home search effort with affective tools and expert market research
STEP 2: Buyer Consultation Email
Reassure leads that are considering a home search that you have the skills needed to get them financially prepared for on of their greatest investments
Seller Leads
STEP 1: Seller Readiness
Provide comfort to prospective sellers by giving them a readiness checklist full of expert tips and tools
STEP 2: Seller Consultation
Give Sellers that final push they need to make the choice to sell with you!
Promote Listings
This sequence will be activated when leads take certain actions, such as clicking on a listing announcement. This automation requires customization for each new listing and would have an add-on service charge.
STEP 1: You've Got Great Taste!
Show interested ones about the excellent features of your new listing. It's proximity to schools, airports, restaurants and more!
STEP 2: Don't Miss Out
A nudge-nudge email to remind interested readers that your listing won't last for long!
Just Closed
STEP 1: You Did It!
Congratulate your clients on the date of closing! Provide excellent suggestions for celebrating with friends and family and even customize to include closing gifts & rewards.
STEP 2: Request Review
Request reviews from your clients immediately after closing while emotions are high and gratefulness is it's all time peak!
STEP 3: Reminder Of Your Services
Reassure clients that your new partnership is lifelong, and that you can provide far more than assisting with closing.
STEP 4: Check In With Vendor Support
4 to 6 weeks post closing often results in some minor maintenance needs. Show support with a list of your favorite vendors in the area
FOR MEMBERS
We Customize & Manage Automations For You
Members enjoy custom automations curated for their business and brand. Complete an automation customization survey and book a call to establish your marketing strategy.
Terms & Conditions for Automations First, complete the Automation Survey using the button below. After your survey is complete, book a call for your automation consultation appointment. During this call, we will verify your objectives and confirm the custom details for each automation sequence. Members may have up to two active automations running at a time. Some automation series may require an additional fee if they need unique customization, such as a one-time automation to market a listing. Listing automations can be submitted at any time but require at least 48 hours’ notice before they go live. General automation series require up to 7 days after your consultation for editing and customization before being published.
