How to Turn Your Monthly Campaigns into Easy, Effective Social Media Content

Bonita Barnes
Apr 14
3 min read

If you’re one of the agents who gets a monthly marketing campaign from me (market trends, local highlights, opt-in freebies, the whole shebang), let’s talk about how to squeeze every drop of value out of that content—especially for your social media.

Because real talk? You already have everything you need to show up consistently online… you just need to start repurposing it with intention.

1. Use Market Trends as Month-Long Content

Each month, I send you fresh, hyper-local market stats for three different counties. Not only are these stats included in your newsletter (which your audience already loves), but they’re also perfect for social media content.

Here’s how to use them:

Post one county per week with a simple stat breakdown (e.g. “Median home price in Orange County hit $475K this month!”).
Add a caption like:“Curious about market shifts this spring? I’ve got the full scoop in this month’s newsletter. Click the link in bio to check it out + grab a free download.”
Create a carousel or reel with all 3 counties, and tease the full breakdown via your newsletter link.

2. Use Your Freebie to Drive Engagement

Every newsletter includes a digital download—a homeowner guide, buyer checklist, or seasonal tip sheet. You get a preview email from me with the exact campaign URL, which means you can share that link anywhere.

💡 Try this in a post:“This month’s free guide covers exactly what to fix before listing your home—grab it via the link in bio, no download gates.”

Or flip the strategy:Use a story or reel to highlight just one insight, then say:“Want the full guide? It's in my newsletter—sign up using the link in my profile.”

3. Add Your Newsletter Opt-In Everywhere

During your onboarding phase, we will create an opt-in to send to new leads for signup. This opt-in form is in the form of a link that can be text messaged to leads or included on a host of platforms

Your opt-in form should live in your:

Instagram, Facebook & LinkedIn bios
Link-in-bio tools (like Linktree or Beacons)
Every post about market trends, freebies, or local recommendations

✨ Pro tip: Tease one county’s stats in a post, and say,“Want the rest of this month’s market breakdown? Sign up to get it straight to your inbox.”

4. Promote the Local-Focused Email (The One with the Fun Stuff!)

You know the call-to-action email I send monthly with local coffee shops, vendors, events, and weekend ideas? That’s shareable gold. You get a link to the full campaign in your preview—share it just like you would a blog post.

Here’s a winning formula:

Story post idea:“Looking for fun stuff to do this month? I just sent out my local guide—coffee shops, festivals, and all the good stuff. Click the link in bio to check it out!”
Caption add-on:“PS: If you’re not on the list yet, sign up! You’ll get local updates + real estate insights every month.”