Working Along With Your Campaigns

Updated: 4/2/25

The Agent Booster Marketing Team

Our campaigns are crafted to take the heavy lifting out of your marketing, but they’re also built to spark meaningful real estate conversations with your audience—conversations that turn into conversions. Want to take it a step further? Here’s how you can work alongside your campaigns to maximize engagement and drive results.

Resources For Knowledge

In this article we'll discuss three categories for follow up questions from contacts.

Market Stats

Every newsletter contains granular neighborhood stats for readers. Find out how to search for more neighborhoods should your reader request it.

Local Schools

We regularly include schools and districts that report excellent scores for aptitude, college prep and other value metrics. Here's where to search for more districts.

Homes For Sale

When a clients engage with a listing email or home related search, be sure to add them to your MLS and customize a search for them.

Local Market Stats

Our email campaigns feature local market statistics tailored to your specific region. Using reputable market trackers, our team researches real-time data to share valuable insights with your audience. These stats often spark conversations, with readers inquiring about market trends or requesting data for counties not featured in the newsletter.

We also encourage agents to leverage free tools from the National Association of REALTORS®, like RPR® (Realtors Property Resource®). This resource, free for licensed REALTORS®, provides hyper-localized neighborhood and market data, helping you create detailed reports for your clients. Check out the video below to learn how to use RPR® to gather insights for your audience.

https://youtu.be/z_zNW3HWn3A?feature=shared

Realtors Property Resource®. (n.d.). Neighborhood details tutorial [Video]. YouTube. Retrieved from https://www.youtube.com/watch?v=z_zNW3HWn3A

Local District & School Reports

Our campaigns often highlight reputable reports on school districts, as education systems are a significant factor for many buyers. By featuring outstanding districts or schools, we not only inform but also encourage readers to inquire about their own local districts or seek recommendations for top-tier schools.

For agents, RPR® (Realtors Property Resource®) remains an excellent tool for accessing detailed school and district reports. Select the link to find how to search for this valuable information. Additionally, Niche is a platform that offers real-time education system reports, which can be easily shared with your audience. Click here to explore how to use Niche for creating shareable insights.

Home Search Portals

Most Multiple Listing Services (MLS) offer agents the capability to set up personalized client portals, allowing clients to receive tailored property listings directly via email. This feature enhances the home search experience by providing clients with real-time updates on properties that match their specific criteria.

General Steps to Set Up a Client Portal:

Access Your MLS Platform: Log in to your MLS system using your credentials.
Create a Client Profile: Navigate to the contacts or clients section and input your client's information, including their email address.
Define Search Criteria: Set up a saved search based on your client's preferences, such as location, price range, property type, and other relevant filters.
Activate the Portal: Enable the client portal for your client, ensuring they receive email notifications with new or updated listings that meet their criteria.

While the exact steps may vary depending on the MLS platform, the general process remains consistent across most systems. For a visual guide on setting up a client portal, you might find this tutorial helpful:

By utilizing client portals, agents can provide a more interactive and personalized home search experience, keeping clients informed and engaged throughout their property search journey.

Published on: 1/22/25
Last Updated: 1/22/25

Written by: Bonita Barnes, Founder of The Agent Booster

Real Estate MLS Training - Setting Up a Client Portal Search in the MLS. Available on YouTube. Retrieved from https://www.youtube.com/watch?v=Lwjer7yP25c.