Unleash The Power of Custom Automations - Never Miss A Lead Again
- Bonita Barnes
- Apr 2
- 4 min read
Updated: Apr 27
The Agent Booster Marketing Team
4/02/2025 3:14p
In this article:
In the fast-paced world of real estate, capturing leads quickly is crucial. Marketing automation is an innovative tool helps you engage with leads exactly when they are most interested. By automating targeted emails and responses, you can act like a personal assistant, ensuring leads feel valued and promptly attended to.
What is Automation?
Tech designed to perform tasks automatically based on triggers, like user actions or preset conditions. In real estate, email automation keeps buyer and seller leads engaged by sending targeted messages when they sign up, click a button, or show interest.
Imagine this: a prospective buyer is looking at listings on your webpage or social media and with one click, they're added to a sequence of outreach emails tailored to the listing they are interested in.
Or this: your past client is approaching their home purchase anniversary three years post closing. Statistics show that this is the time that many homebuyers begin considering another move. Just then, a warm congratulations alongside a free home value estimate reaches their inbox.
Or this: you're client has just closed! Emotions are high and they feel indebted to you for all the support you've provided. Automatically, your client is added to sequence of congratulatory & supportive emails providing a list of preferred vendors, suggestions for where to celebrate, and a request for a positive review on Google.
Why Automation Matters
Automation is no longer just a buzzword in real estate marketing; it’s a requirement for success. Research shows that when a lead expresses interest, responding within five minutes increases the chance of conversion by up to 21 times. Therefore, capturing the right moment is essential.
With the Agent Booster, we set up personalized email sequences that respond to key actions—such as when a lead clicks on a property for more information. By tagging leads effectively in your database, this tool helps maintain timely, personalized follow-ups.
Consider this: automating messages for every time a contact shows intent—like clicking on an email or discussing the possibility of selling—ensures you can act promptly. Statistics reveal that timely follow-ups can lead to a 30% increase in conversion rates, demonstrating the importance of staying engaged.
Tailored Communication
Effective communication is not one-size-fits-all. A custom automation system allows you to segment your audience by interests and behavior, which leads to more relevant content. Realtor® can support effective automation by manually tagging clients that are added to their CRM.
A study found that personalized emails lead to up to 29% higher open rates compared to generic messages. By connecting with your audience on a more personal level, you enhance engagement and increase the likelihood of conversions.
Tracking Leads & Measuring Success
After implementing automation, tracking and measuring your results is crucial. Identify your key performance indicators (KPIs) to review the impact of your campaigns. Metrics like open rates, click-through rates, and conversion rates are important indicators of success.
With Agent Booster, you have access to real-time feedback on your email campaigns. Tracking these improvements over time validates your investment in automation, reinforcing its place in your marketing strategy.
Get ready to elevate your approach to lead management and engagement with the Agent Booster. The result will be a robust tool in your marketing toolkit, ensuring that every valuable lead is nurtured effectively. Engage your leads, automate your outreach, and watch your business flourish!
Automations Available To Booster Members
So which automation sequences do you see boosting YOUR lead generation model? Market Leader Members can request up to 2 automation sequences in their regular membership, and can add-on as many as they would like for additional services. This sequence of emails will be automatically delivered to your leads when the proper tag is applied to their contact.
Buyer Leads
STEP 1: Home Search Email
Instantly connected with buyer leads and show them you are there to support their home search effort with affective tools and expert market research
STEP 2: Buyer Consultation Email
Reassure leads that are considering a home search that you have the skills needed to get them financially prepared for on of their greatest investments
Seller Leads
STEP 1: Seller Readiness
Provide comfort to prospective sellers by giving them a readiness checklist full of expert tips and tools
STEP 2: Seller Consultation
Give Sellers that final push they need to make the choice to sell with you!
Promote Listings
This sequence will be activated when leads take certain actions, such as clicking on a listing announcement. This automation requires customization for each new listing and would have an add-on service charge.
STEP 1: You've Got Great Taste!
Show interested ones about the excellent features of your new listing. It's proximity to schools, airports, restaurants and more!
STEP 2: Don't Miss Out
A nudge-nudge email to remind interested readers that your listing won't last for long!
Just Closed
STEP 1: You Did It!
Congratulate your clients on the date of closing! Provide excellent suggestions for celebrating with friends and family and even customize to include closing gifts & rewards.
STEP 2: Request Review
Request reviews from your clients immediately after closing while emotions are high and gratefulness is it's all time peak!
STEP 3: Reminder Of Your Services
Reassure clients that your new partnership is lifelong, and that you can provide far more than assisting with closing.
STEP 4: Check In With Vendor Support
4 to 6 weeks post closing often results in some minor maintenance needs. Show support with a list of your favorite vendors in the area
Annual Dates
This sequence will be activated when a date connected with your contact is reached. Our annual automations are updated yearly so that messages differ each year.
Provide comfort to prospective sellers by giving them a readiness checklist full of expert tips and tools
Book an Automation Consultation and we will customizes and setup the automation sequence that works best for YOUR lead generation model
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